Microville - Need some branding done for shirts, pens, corporate gifts or general
merchandising. Well, these guys are the ones to go to when in need!
Create a brand that projects the partnership between the owners, the employees and most
importantly the relationship between client & company. Have a brand that can be trusted, a
brand that stands out and commits to loyalty and efficiency.
Our solution: get wasted. Just kidding. Here is what we did...
The name was a challenge. Why, you ask? Well, Microville sounds more like an IT-related
company rather than a promotional branding one. So the main concern was to create a
brand that stood out as a trusted branding company by smoothing out fonts, and by
creating an icon made up of the two “i’s” in the logo that when put together, look like two
little buddies. The symbolism here is the partnership between client and company, between
owner and employees and between all shareholders.
The use of visual icons and subtle colours helped create a brand that was friendly and